New Orleans' Oak Street Po-Boy Fest

Mission:

Create a visually stunning website and online marketing materials to communicate Po-Boy festival activities and sell Po-Boy merchandise.

Strategy:

Highlight the many different festival activities on the home page, curate the different activities into site sections and and integrate eCommerce shopping cart to offer festival merchandise. Connect with fans of the fest with strategic email announcements and online marketing in the weeks leading up the fest.

Results:

A site that makes your mouth water for the next Po-Boy Fest and its merchandise. Email announcement open and click rates about twice the industry average. Check out the site at www.poboyfest.com.

Features:

Festival countdown

Home page slideshow showcasing the festival's highlights

Ecommerce fully integrated into website

Volunteer signup forms and contact exports for Fest organizers

Archive section for info about previous fests

Email-a-friend fully integrated into website

E-cards for previous fests

Drupal-powered content managemet system

Email announcement templates and production

Facebook ad campaign

Google AdWords ad campaign

More Projects

Stay Local! Business Memberships

Integrate ecommerce membership subscriptions with content management to allow business owners to manage and promote their individual business listings.

Redesign Dr. Tichenor's Website and Shopping Cart

The new Dr. Tichenor's new website integrates content management, shopping cart and in-house ordering and accounting software.

WWOZ New Orleans

Help WWOZ develop and maintain their online presence across multiple platforms, including social media, ecommerce and mobile, in addition to their website.